Accurate colour & finish
Choose lighting and backgrounds that let buyers judge frame colour, lens appearance and material details consistently.
Hong KongHong Kong B2B trade-fair guide / Eyewear, lenses & optical technology
HKTDC Hong Kong International Optical Fair 2026
A trade fair for eyewear brands, designer collections, lenses, smart glasses and optical products. The stand must support fast browsing while giving buyers a comfortable way to inspect fit, finish, colour and technical differences.
Exhibitor planning angle
Turn the event date into a controlled booth plan.
Test colour rendering, mirror positions and product density with real frames. Confirm handling, cleaning, storage and security procedures with the exhibitor team and the latest show requirements.
This independent guide is for exhibition planning. Zeno is not the event organiser and does not sell admission or exhibition space.
What to resolve early
Four decisions that shape this stand.
Try-on journey
Allow enough circulation, mirrors and assisted product handling without blocking the main browsing route.
Merchandising density
Show range without turning the stand into a wall of indistinguishable products; prioritise collections and new launches.
Secure replenishment
Plan locked stock, staff access and fast product reset so the display remains complete through busy periods.
From allocation to handover
A practical exhibitor sequence.
Confirm the official show package
Collect the latest exhibitor manual, floor plan, stand number, submission dates, service forms and move-in programme from the organiser.
Define the commercial job
Agree the audience, products, desired visitor action, demonstrations, meeting needs, storage, budget range and internal approval path.
Resolve design and technical information
Develop the approved booth direction against the allocated footprint and coordinate the information included in the agreed submission and production scope.
Fabricate, install and hand over
Build the contracted scope, coordinate installation within the confirmed programme and complete the agreed checks before the exhibitor team takes over.
Exhibiting at HKCEC?
Share the show, stand and deadline.
Send the official manual, floor plan, stand number, budget range and internal approval date. Zeno can then scope the booth work against the actual event conditions.
Plan your exhibition booth↗